Loa & Faye is a luxury skincare concept crafted for modern dreamers — a brand rooted in natural rituals, soft femininity, and celestial energy. Inspired by moonlit self-care and mineral-rich botanicals, the brand balances grounded earthy textures with airy, cosmic tones.
The visual identity features a custom sun emblem and retro-inspired logotype, designed to feel both timeless and tender. The packaging blends warm neutrals, tactile materials, and poetic copy to evoke the sensory richness of a self-care ritual.
This project includes full brand development, including creative direction, logo design, and packaging for body scrub products — all designed to speak to a soft but empowered feminine audience with a love for intentional, nature-aligned beauty.
JUST JESS 